Project Description

Burger King’s Kinect for Xbox 360 Instant Win website was launched live during the peak of buzz for the device. The instant win mechanism awarded a prize pack which included an Xbox Kinect, the Xbox Console, and a bundle of Xbox Games every 15 minutes for 30 days. For those of you tracking the math, that’s 2,880 prize packs over the course of a single month. The Kinect for Xbox 360 promotion included both desktop and mobile versions of the site, a text-to-enter program, as well as the ability for end-users to securely redeem their prize online.