Project Description

Ascent worked with Wunderman and Design Kitchen to develop the Goodyear Support Our Troops sweepstakes. This sweeps allowed users to send thank you videos to members of the United States armed forces from select Nascar drivers featured on the site. In order to build participation users were also entered for a chance to win the Support Our Troops sweepstakes. The site also included a donation component which tied in to for those wishing to simply donate to the cause.