Project Description

Jim Beam’s Unleash Your Spirit Sweepstakes was launched in conjunction with the launch of Jim Beam’s new Devil’s Cut Bourbon. Ascent was placed in charge of the creative development for the site based on existing point of sale designs. To enhance the Devil’s Cut image, Ascent’s creative team placed Flash animation over an HTML site. The Unleash Your Spirit promotion included a sweepstakes entry as well as a contest for a trip to Mardi Gras.