Project Description

Adding Techron to Texaco’s gasoline & fuel system cleaning additives help maintain maximum engine power, reduce emissions and maximize fuel economy. Ascent was selected to develop a creative and fun way to merge these ideas together in an instant win game. Clicking to burst bubbles revealed a message. A viral component was added to the game which prompted consumers to select a photo from their image library, choose a themed background from the site, and customize a combination of the two for sharing with friends.